How buying ethically makes a difference

Share Print

Did you know that in 2014, more ethically labelled wine was sold per capita in Sweden than in any other country? And that’s not all: Systembolaget bought up 27 per cent of all Fairtrade-labelled wine in the world.14

Systembolaget wants to make it easy for our customers to choose products that help create better working conditions, which is why we’re actively working to expand our ethically labelled range, and why, over the past few years, we have seen sales of these products go through the roof.

But what does an ethical label actually mean? Our ethically labelled range is made up of products that have been certified by an independent third party as having been ethically produced. Systembolaget currently offers wines from two different ethical certification programmes – Fairtrade and Fair for Life..

Fairtrade is an independent product labelling system that helps improve working and living conditions for growers and employees in countries with widespread poverty. The organisation’s criteria help work, amongst other things, to counter child labour and discrimination and, at the same time, to help ensure that employees receive contractual wages and are allowed to form or join trade unions.

Fair for Life is another independent product labelling organisation that uses fair trade to support vulnerable and marginalised workers throughout the world.

The common denominator for these labelling organisations is that they help ensure fair trade and that they guarantee a premium that provides increased economic and social security for the people working on the land.

Simply put, a lot of hard work goes into creating the ethical labelling seen on more and more dinner tables across the land. If you’d like an example of the sort of good that this work produces, you can read about the Fairtrade-certified wine cooperative in Argentina which grows grapes for several of Systembolaget’s wine.